limited cards in the first collection
Case 08 / Brand + Packaging
DOM
Drip coffee with its own urban mythology: a box-house, individual sachets, and limited cards you want to collect.
sides to each card: a story and a coffee profile
drip bags inside one box
logo, construction, packaging, sachets, and the collectible mechanic
We built a product that goes on after the coffee is already brewed.
DOM is conceived as a complete object: from the name and the mark to what a person finds inside the box. At its core is a recognizable panel-district environment, everyday details, and cultural codes familiar from childhood.
The packaging holds six drip bags and one random card from the limited series. That turns an ordinary purchase into a small ritual: open the box, brew the coffee, learn the lot's story, and get closer to the full collection.
01 / Logo
The word became architecture.
The letters are assembled into the silhouette of a residential building. The mark stays simple and recognizable, but it immediately sets the whole world of the project — from the box façade to the entrance hall inside.
DUO MESH / Custom mark
The building's geometry reads both as a name and as a standalone pictogram. The mark works on the flap, the card, the sachet, and in large-scale communication.
02 / Box construction
Outside — a façade. Inside — an entrance hall.
The dieline is built as a shift between two states of one space. The grey façade opens, and inside the misty entrance hall continues: cold walls, matte light, and jackets on hooks.
Side A
Façade
The windows are turned into a small stage with characters and nods to music culture — from rap and pop to punk.
Side B
Entrance hall
After opening, the mood grows quieter: cool grey walls, the diffused light of a lamp, a wall hook, and human traces inside.
03 / The product inside
Each drip keeps the character of a specific lot.
The individual sachet continues the box system and gives all the necessary information: the country, the lot name, the processing, and the production date.
Rwanda / Umuradja
The coffee stays the main thing.
The playful concept doesn't argue with the product. The sachet keeps a clear hierarchy so the origin and processing method read as quickly as the collection's visual image.
Product in real life / Instagram
DOM has already left the mockup and reached people.
These aren't staged renders, but real posts with finished boxes. The product has been produced, opened, and lives in the very urban environment its idea grew from.
04 / Collection
One box — one random card.
The cards are made as full-fledged collectible objects. On side A is the visual hero of the country; on side B is the farmer's story, the origin, and the coffee's flavor profile.
The first release brings together Brazil, Rwanda, Ethiopia, and a special mix-box card.
Limited series / 0101 / 04
Brazil
The origin story, the farmer, the flavor profile, and the original visual image of the country.
02 / 04
Rwanda
The card turns a specific lot into a hero of the collection and complements the brewing ritual.
03 / 04
Ethiopia
Two sides combine coffee information, local art, and an object worth keeping.
04 / 04
Mix box
A special box-set card completes the first release and strengthens the urge to collect the whole series.
Collection mechanic
A reason to come back for the next box.
The card adds anticipation and opening to the product, but stays meaningful: through the collection, a person gets to know the coffee, the countries, and the people behind each lot better.
Open
Inside the box — six drips and one sealed card.
Brew
Try the coffee and compare the taste with the origin story.
Discover
Discover the country, the farmer, the processing, and the visual image of the lot.
Collect
Find all the limited-edition cards and complete the series.
What the team did
From the product idea to print-ready mockups.
The project combines branding, packaging construction, and an interaction scenario. Each element works on its own and supports the overall DOM story.
Concept
The brand's urban story and the product's collectible mechanic.
Logo
An original mark where the name becomes a building.
Box
The dieline architecture, façade, interior, and cultural easter eggs.
Sachet
Individual packaging with clear information about the coffee lot.
Cards
Four double-sided objects and a system for future releases.
Prepress
Preparing the dielines and media for physical production.