brand from the first idea to the coffee shop space
Case 04 / Brand + Coffee shop
NE STYDNO
Complete branding for a coffee shop: from the idea and signature product to the space, menu, and every point of contact with the guest.
signature coffee product and packaging
visual concept of the interior and bar area
drinks, food, and content in one system
A complete world of a coffee shop: from the bean to the atmosphere.
The project's task was to create a self-contained brand that feels equally confident in the product, the interior, and the communication. So the work began not with a standalone logo, but with the character of the future place.
The visual system combines acid green, deep purple, red handwritten graphics, and deliberately lively illustrations. The system scales from a bag of beans to a cup, menu, clothing, and space.
Project system
One idea runs through the guest's entire experience.
We tied together strategy, product, environment, and daily content so the brand doesn't fall apart into separate pretty carriers.
Idea and character
We assembled a direct, lively, and slightly bold brand image that doesn't look like a neutral city coffee shop.
Its own coffee
We developed a special product for the coffee shop: we chose the roast character and carried it into a dedicated packaging line.
Space
We built a 3D concept of the venue where concrete, metal, light, and acid accents continue the brand's visual system.
Menu and content
We rolled the system out across drinks, food, cups, advertising materials, and visual content for everyday communication.
Signature coffee
Coffee became the brand's own product.
We developed a special roast and packaging system for the coffee shop that works both in sales and in visual content.
Coffee / Product line
Rwanda / Product visual
Packaging / Art directionIdentity in use
The identity lives on real carriers.
Cups and product photography show the system in daily use — without losing recognition between formats.
Takeaway / Cold cup
Coffee / Hot menu
Matcha / Hot menu
Cold drinks / PackagingSpace / 3D
The coffee shop became a physical continuation of the identity.
Before implementation we built a 3D model of the venue: we checked the bar composition, materials, light, seating, and the places of branded accents.
Coffee shop / 3D conceptMenu + Communication
The menu speaks in the brand's voice too.
Drinks, food, seasonal items, and merch received a shared visual rhythm suitable for the menu, social media, and on-site materials.
Signature drink / Visual
Author menu / Drinks
Food menu / Packaging
Merch / Graphic system