seconds of final 3D animation
Case 02 / Advertising
Dumplings for a Designer
An advertising 3D film for the producer Ramay. We came up with, modeled, animated, and assembled the whole campaign.
master video resolution 2560 × 1440
production stages within a single team
one continuous idea from the first frame to the final cut
Final film
A product shot meets designer madness.
Turn on the sound: typography, close-ups, and motion come together in one short advertising format.
We turned an ordinary FMCG product into a visual object you want to watch to the end.
The producer's task was to present a new product and make it stand out in the feed. Instead of a straightforward product demo, we built a world around the phrase 'Dumplings for a Designer'.
The visual system combines the physicality of the product, deliberately large close-ups, digital distortions, and typography. That way the packaging, the product, and the campaign idea stay in one recognizable image.
Production
The whole cycle happens in-house.
This let us keep the idea intact when moving from concept to technical execution.
Concept and script
We built an advertising concept around the product and the style of the designer environment: bold, a little absurd, and with recognizable typography.
Modeling and scene
We prepared the 3D objects, packaging, materials, lighting, and composition for large product shots.
Animation and simulations
We set up the camera and object motion. The steam over the hot product was created with a simulation in Embergen.
Rendering and edit
We assembled the final frames, typographic intertitles, sound, and dynamics into a finished advertising film.
Visual system
The campaign is built on details.
The packaging, product texture, and graphic distortions keep the same character in every frame.
Packaging close-up
Digital textureCase board
The whole project: from references to the final frames.
The full board shows how the concept turned into the scene, motion, and finished material.
